Challenge
Studio Panduro, a contemporary architecture and design practice, sought a brand identity that could articulate its philosophy: spaces that are lived in, remembered, and felt — balancing quiet luxury with emotional resonance.
Solution
Through an in-depth discovery process, I worked with the founders to define the studio’s core values and brand pillars, distilling them into a clear philosophy and voice. From there, I developed a full brand system — naming, visual identity, and narrative framework — supported by a design language that adapts seamlessly across digital, print, and social platforms. Refined typography, an elemental color palette, and modular applications reflect both the precision and warmth of the studio’s approach.
Outcome
The new brand has elevated Studio Panduro’s positioning within the high-end architecture market, strengthening client engagement and creating a foundation for ongoing communications and international expansion.
Challenge
Charlotte's Web, a leader in the growing CBD oil market, needed to create a clear digital campaign to stand out in a confusing industry. The goal was to emphatically communicate the brand's commitment to quality and purity, while educating consumers on the benefits and easy integration of their CBD oils into daily life.
Solution
I developed a concise, multi-platform digital content strategy. This involved crafting engaging emails, Instagram posts, and digital banners. The content focused on demystifying CBD, highlighting the brand’s rigorous quality promise—a vital assurance in a convoluted market—and offering simple, practical ways to weave the oils into daily wellness routines.
Outcome
The campaign successfully built trust and authority by clearly communicating the brand's standards and simplifying usage. This effort significantly strengthened consumer loyalty and appreciation, reinforcing Charlotte's Web's position as a respected leader in the CBD market.
Challenge
Minga Perú, a nonprofit rooted in the Inca tradition of collective labor, needed to unify its voice and strengthen its digital presence to better convey its mission of social justice, gender equity, and cultural preservation in the Amazon.
Solution
I led the brand evolution over five years, developing strategic positioning, digital platforms, social storytelling, and communication frameworks that translated Minga’s grassroots authenticity into a cohesive, global identity.
Outcome
Minga’s revitalized brand has expanded its reach across Latin America and the Caribbean, amplifying impact and enabling deeper connections with diverse communities.
Challenge
The designer Oday Shakar needed a high-impact launch for his first ready-to-wear collection in modest fashion. The core challenge was translating the collection's philosophy—empowering women to express themselves freely—into a cohesive and powerful advertising campaign that defined the brand's debut season.
Solution
I developed and executed a comprehensive, multi-platform campaign across all major touchpoints: print, film, Out-of-Home (OOH), digital, and social media. The strategy focused on a unified visual and narrative framework designed to elevate the modest fashion line, ensuring a powerful and consistent message of female empowerment across every channel.
Outcome
The campaign successfully launched the ODAY brand and its inaugural collection, establishing a clear, resonant voice in the fashion landscape. By translating the collection’s ethos of empowerment into impactful cross-media content, the project built immediate brand recognition and connected its mission directly with the target audience.
Ciroc invites to explore and expand your senses.
CMR is Saga Dept store credit card, which you can use to get a mortgage to buy a house.
New washable paint
