Gabriel Peña

The holidays are all about parties and having a good time with your loved ones. Choosing gifts for them its not always fun or easy. Some are very hard to please and any gift simply will not do.

Based on this insight, we created a campaign presenting some hard to please characters. If anyone can please them is the complete high end gift selection at Jeffrey’s NYC.

1. Irresistibly Difficult.

2. Hard to Please.

3. Impossible to Satisfy.

Ciroc invites to explore and expand your senses.

CMR is Saga Dept store credit card, which you can use to get a mortgage to buy a house.

New washable paint

For the anniversary of the magazine.  We chose the most dominant and influential men's fashion trends and juxtaposed with backdrops of the most prominent art movements in art history.

Against the modern and geometric architecture of downtown Manhattan we presented the seasons sharpest looks.

Through masterful styling and a superb location we turned casual The Gap clothing into high fashion editorial looks

The seasons warmest winter coats and leather jackets was the excuse for this editorial shot in an old airport hangar in Brooklyn. It was the perfect location for this vintage feel black & white story.

For this editorial a woman in disguise roams the rough streets of midtown west looking for excitement, companion and maybe something more than just an adventure. Only to find empowerment in leaving everything behind.

Fashion story for Risbel Magazine inspired by Antoine de Saint-Exupéry’s The Little Prince envisioned as a sexy modern-day dandy with taste for sleek looks.

Editorial for Out Magazine showcasing an idyllic couple living in  Greenwich Village, often referred as "the Village", the center of the bohemian scene in Manhattan since the 50's.  It was the perfect backdrop for this story.

This story was all about shorts and boys. A boarding school for boys left to their own devices but unable to leave the home. All waiting for something to happen or someone to arrive.

The idea behind this editorial was to pair iconic perfumes with sophisticated characters that evoke and capture the essence of each scent.