Minga.- Is an Inca tradition of community work/voluntary collective labor for purposes of social utility and community infrastructure projects.
Minga Peru is a non-profit organization promoting sustainable change in remote communities of the Peruvian Amazon since 1998, to collaboratively build social justice with gender equity, environmental stewardship and cultural identity.
I’ve been working with Minga for m more than 5 years. From strategy to the development of their digital and social and communication. Since then, they have expanded to help other communities throughout Latin America and the Caribbean.
This project involved creating a comprehensive digital campaign for Charlotte’s Web CBD oils. Emails, Instagram Posts & Banners were developed to communicate the brand’s full commitment to quality, showcase the benefits of using CBD oils and different ways of including it in daily routines.
A greatly appreciated promise of quality in this very convoluted new market.
